Reflective paint: a heat- and energy-saving solution for roofs and facades
par Maxime BOURASSIN le Jul 27, 2025 4:46:51 PM
Reflective paint acts by reflecting the sun's rays, reducing the thermal absorption of surfaces. This action reduces heat inside buildings, saving up to 20% on air-conditioning costs.
It plays an important role in urban areas in combating the heat island effect. In addition to reducing temperatures, the application of this paint extends the life of building materials by up to 10 to 15 years, subject to climatic conditions and exposure to the elements.
Reflective paints must comply with strict environmental standards, particularly with regard to volatile organic compound (VOC) emissions. These products offer an environmentally-friendly solution for improving the thermal comfort and thermal resistance of buildings, while making a significant contribution to reducing the energy footprint.
Understanding reflective paint
What is reflective paint and how does it work?
Reflective paint works by reflecting the sun's rays away from the surface to which it is applied. It contains reflective pigments and an anti-UV resin that help reflect light and heat away from the surface.
This process reduces heat absorption, lowers surface temperature and helps maintain a cooler indoor temperature. Thanks to this technology, buildings consume less energy for air conditioning.
Using reflective paint can significantly reduce the energy needed to cool buildings, contributing to a more sustainable and economical environment.
The difference between reflective paint, cool roof and thermal insulation paint
Reflective paint works by reflecting a large proportion of the sun's rays. This limits the amount of heat absorbed by surfaces, reducing both indoor and outdoor temperatures. Its effectiveness depends mainly on its ability to effectively reflect sunlight.
Cool roof paint also has highly reflective properties. Applied to roofs, it significantly reduces their temperature, usually by several degrees, thanks to its superior reflection compared with conventional paints. This type of coating makes an effective contribution to the fight against urban heat islands and improves the overall energy performance of buildings.
Finally, thermal insulation paint acts differently. It improves building insulation by creating an additional barrier against heat transfer. Unlike the previous two, it does not rely solely on the reflection of solar radiation, but on the direct insulation of surfaces against heat and cold.
In short, reflective and cool roof paints focus primarily on direct solar reflection to reduce surface temperature and limit the use of air conditioning, while thermal insulating paint aims for reinforced insulation, ensuring better overall thermal control all year round.
The choice between these solutions therefore depends on the desired result: immediate heat reduction through reflection or overall improvement of the building's insulation.
Want to find out more about the cool roof and its variations?
Technologies used: reflective pigments, specific resins, high albedo
Reflective pigments play a key role in reflecting sunlight, which is made up of UV, visible and infrared light. By increasing the albedo of the treated surface, these pigments enable more light to be reflected.
Thus, a surface with a high albedo, close to 1, reflects almost all the light it receives, reducing the heat absorbed. The specific resins used in the composition improve the product's adhesion and durability.
This unique blend of components provides effective protection against the sun's harmful rays and reduces the temperature of exposed surfaces.
The use of a coating based on these technologies results in a significant reduction in building interior temperatures. This contributes to significant energy savings, as it reduces the need for air-conditioning during the warmer months.
By creating a reflective barrier, these special paints act against the greenhouse effect inside treated spaces, guaranteeing improved thermal comfort and better overall energy efficiency.
Applications and compatible surfaces
Reflective paint can be applied to a variety of surfaces. It can be used on bitumen, tile or concrete roofs. These surfaces benefit from a significant reduction in building interior temperatures.
Exposed facades also benefit from this technology. This solution reduces air-conditioning costs by up to 20%.
We often see this paint used for signage and beaconing systems. It improves visibility and road safety. Its effectiveness is not limited to roofs.
Each surface requires its own preparation, including cleaning and repairs before application.
Flat roofs: bitumen, PVC membrane, steel sheeting
Flat roofs made of bitumen, PVC membrane and steel sheeting lend themselves well to the application of reflective paint. These surfaces offer excellent adhesion.
By their very nature, they reflect a large proportion of the sun's rays. This reduces heat absorption and helps reduce interior heat.
To achieve good results, it's crucial to prepare the substrate properly. Clean the surface thoroughly before applying paint. Use acrylic paint or a white coating to maximize reflectivity.
Avoid damp days to ensure proper application. A good finish extends the life of building materials and provides a better seal.
Exposed facades and walls
Reflective paint is ideal for exposed facades and walls. It helps reduce the temperature inside buildings, especially in hot urban areas.
By applying an anti-heat paint, you limit heat absorption by vertical surfaces. This process also reduces air-conditioning consumption, which is a real advantage.
This solution is easily applied to concrete facades. However, effectiveness may vary according to base color and exposure to sunlight. Correct substrate preparation remains essential to ensure optimum adhesion.
In certain situations, the impact may be limited by external factors.
Signage and marking (road markings, road safety)
Reflective paints play a crucial role in signage and markings. They are frequently used for road markings in industrial areas and on roads.
These paints offer impressive visibility. They can be seen up to 100 or even 200 meters away. Their retro-reflective surface is inspired by road markings.
These products are weatherproof and resistant to heavy traffic. They guarantee road safety by making markings more visible at night or in wet weather. Organizations often use these paints to improve orientation on industrial sites.
Anti-heat paints such as white paint also offer heat-reduction benefits on these surfaces.
Beyond signage, these paints play a thermal role on urban infrastructures.
👉 Discover the impact of white floor paint on city temperatures, a method already tested in metropolises such as Los Angeles.
Benefits and advantages
Reflective paint reduces the thermal absorption of surfaces. It reduces indoor temperatures by up to 6-8°C. Energy savings of up to 20% on air-conditioning costs.
This improves thermal comfort in buildings. Reflective coatings also extend the life of building materials.
This solution is particularly effective in urban areas. It reduces the heat island effect. Low-VOC formulations reduce environmental impact.
Paint performance remains solid for 10 to 15 years, depending on climatic conditions. Applying reflective paint is therefore a wise choice for a sustainable, energy-saving project.
Reduces interior temperature by up to 6-8°C
Reflective paint offers an effective solution for reducing interior building temperatures. By applying this paint, homeowners can reduce heat by up to 6-8°C.
This helps maintain a pleasant environment, especially on hot summer days.
This temperature reduction also reduces air-conditioning consumption. As a result, energy bills drop significantly. Anti-heat paints, such as white roof paint, effectively reflect solar heat.
Professionals therefore recommend its use on various surfaces, such as roofs and facades.
Lower air-conditioning consumption
Reflective paint helps reduce air-conditioning consumption. By applying it to roofs and facades, heat absorption is reduced. This technique offers energy savings of up to 20% on air-conditioning costs.
For example, when indoor temperatures drop by 6-8°C, the need for air conditioning is reduced.
Over the long term, these savings translate into significant kWh and financial savings. Choosing an anti-heat paint, such as insulating and reflective paint, also contributes to lower energy bills.
These options provide an effective solution for an energy-efficient, environmentally-friendly building.
Enhanced thermal comfort and building value
Reflective paint improves thermal comfort in a variety of building types. In an office, for example, interior temperatures can be reduced by 6 to 8°C after application.
This also reduces dependence on air conditioning. Tenants feel less heat and enjoy a pleasant environment.
Adding value to a building becomes easier with this solution. A warehouse with a reflective roof attracts business partners. Reflective paintwork also increases the resale value of a property.
A fresh, well-maintained building is always more attractive to buyers.
UV protection, longer roof life
Reflective paint contains anti-UV resins. These resins protect roofs from the sun's harmful rays. By reducing exposure to UV rays, this paint extends the life of building materials.
Unprotected conventional cladding wears out more quickly due to heat and exposure.
Roofs painted with specialized products can last 5 to 15 years longer. A bitumen or metal roof can deteriorate faster without this protection. By using reflective insulating paint, you reduce the amount of heat absorbed.
This helps keep your interior cooler and increases the time before repairs are needed.
Limits and points to watch out for
The effectiveness of reflective paint varies. This depends on exposure, base color and climate. Good surface preparation is crucial for adhesion and durability.
Applying paint under appropriate temperature and humidity conditions ensures its effectiveness.
Performance can last from 10 to 15 years, depending on climatic conditions. Avoid varnishes after application to maintain reflective properties.
Paints must comply with environmental standards, giving preference to those with low VOC emissions to avoid the risks associated with greenhouse gases. Regular maintenance preserves paint's effectiveness over the long term.
Variable effectiveness depending on exposure, base color and climate
The effectiveness of reflective paint varies according to a number of factors. Sun exposure plays a crucial role. The more light a surface receives, the more heat the paint can reflect.
The base color also influences this performance. Lighter shades offer better solar reflectance than darker colors.
Climate also has an impact on results. In warmer, sunnier regions, the benefits are felt more clearly. Correct substrate preparation remains essential to maximize these effects.
So it's important to take these factors into account before applying heat-resistant paint to a roof or facade.
The need for correct substrate preparation
Surface preparation is crucial before applying reflective paint. First, the roof surface must be thoroughly cleaned. Removing dirt, dust and debris ensures better paint adhesion.
Next, check whether any repairs are necessary. Repairing cracks or imperfections prevents future problems.
Poor installation can lead to application failure. This can reduce the effectiveness and durability of the paint. To avoid this, apply a top coat after cleaning.
Use rollers or an airless spray gun for even application. These steps guarantee optimum results and extend the life of your roof.
Medium to long life depending on product (5 to 15 years)
The durability of reflective paint ranges from 5 to 15 years. This range depends on the type of product used and climatic conditions. High-quality paints often offer better resistance.
Some ranges, such as Arcareflect white, offer superior longevity. Manufacturers sometimes provide warranties to reassure customers of durability. The difference in quality can also be seen in their ability to resist wear and UV rays.
A good paint can reduce heat absorption while extending the life of roofs.
Application process and best practices
Prepare the surface. Clean thoroughly and repair any damage. Use rollers or spray guns depending on application conditions. Mix two parts lacquer with one part hardener to obtain a good consistency.
Apply several thin coats for an optimum finish.
Sprinkle wet surfaces with an additive to improve adhesion. Avoid varnishing the surface to preserve the paint's reflective properties. Ensure adequate ventilation indoors during application.
Follow these steps to ensure the successful application of your reflective paint.
Cleaning and preparing the substrate
Cleaning the substrate is crucial before applying reflective paint. Remove all grease and dirt. A clean substrate ensures good paint adhesion.
Also check the humidity of the substrate. A damp wall or roof can compromise application.
Next, apply a suitable primer to improve adhesion. Make sure the substrate is compatible with the insulating and reflective paint you've chosen. Follow the manufacturer's instructions for mixing two parts lacquer and one part hardener.
Use this mixture within 45 minutes at 20°C to guarantee final quality. Good preparation leads to better paint performance and longevity.
Manual (roller) or mechanized (airless) application
Reflective paint can be applied manually with rollers or mechanically with an airless spray gun. For flat surfaces such as roofs, the manual method is often sufficient.
It requires less equipment and remains affordable for small projects. Airless application, on the other hand, enables you to cover more surfaces more quickly. This method delivers a uniform finish.
Using a roller requires several thin coats. We recommend applying 1 to 2 coats and leaving to dry for 5 to 10 minutes. Using an airless spray gun, the task becomes quicker, but requires a certain amount of know-how.
Both methods have their advantages and disadvantages, depending on the surface to be covered. In general, manual application takes more time and effort, while mechanized application reduces turnaround time.
Cost and profitability of a reflective paint project
The cost of a reflective paint project varies according to the type of substrate used and the product chosen. On average, prices per m² remain affordable. This method can reduce air-conditioning costs by up to 20%.
By lowering the interior temperature, you save on electricity bills. Thermal paint will also extend the life of building materials. In the long term, these savings add up.
Financial incentives exist to encourage the adoption of reflective paint. Compliance with environmental standards also leads to savings on regulatory costs.
Product performance lasts between 10 and 15 years, ensuring a good return on investment. Cool paint helps reduce the urban heat island effect.
This improves quality of life and can potentially enhance property values.
Comparison with conventional roof renovation
Reflective paint offers a cost-effective solution compared with conventional roof renovation. For a lower average cost per m², it can save up to 20% on air-conditioning costs.
In comparison, complete re-roofing takes longer and requires higher investments. Applying cool paint is fast. It requires less downtime than heavier work.
The effectiveness of reflective paint is also measured in terms of material durability. It improves roof longevity, reducing maintenance costs.
By opting for retro-reflective paint, you also reduce heat absorption. This choice increases thermal comfort without the hassle of complex renovation.
Regulatory framework and eligibility for subsidies
Reflective paints are eligible for financial incentives. These incentives encourage the adoption of effective heat-reduction solutions. However, compliance with environmental standards is crucial to eligibility.
Homeowners and professionals need to be well informed about these requirements. The use of products with low VOC emissions is often preferred. This guarantees a reduced impact on the environment.
Integrating these paints into school or industrial projects can open up even more possibilities. Compliance with regulations helps to enhance the value of buildings.
What's more, these paints play an active part in the strategy to reduce urban heat islands. This framework encourages innovation and energy efficiency in new projects.
Integration into the urban heat island reduction strategy
Reflective paint fits perfectly into the strategy to reduce urban heat islands. It helps reduce heat absorption by buildings and surfaces.
Communities aim to lower urban temperatures. Using reflective aerosols helps achieve this goal. This creates a more pleasant environment for residents, particularly in high-density areas.
This solution meets cities' growing need for sustainable urban planning. Reflective paints not only help reduce the need for air conditioning, they also protect against UV rays.
Raising awareness among homeowners and professionals is essential to encourage the adoption of these products. A better understanding of their impact can lead to more liveable cities.
Possible assistance for certain tertiary, school or industrial projects
Financial incentives exist to support tertiary, school and industrial projects. Energy saving certificates (Certificats d'Économie d'Énergie - CEE) offer reductions on energy consumption.
Local grants can also help finance reflective paint. This funding encourages the adoption of solutions such as cool roofing. These grants help to reduce the cost of the work, while combating climate change.
Businesses and schools can therefore benefit from aid to improve their thermal insulation.
Link with DPE or RE2020
Reflective paint plays a key role in the Energy Performance Diagnostic (DPE). It makes a significant contribution to reducing the heat absorbed by roofs and facades.
This helps to meet the thresholds set by RE2020 regulations. By reducing interior temperatures, these paints also reduce air-conditioning consumption.
Environmental standards require compliance for new projects. This makes low-VOC paints essential. They meet the expectations of regulatory bodies and promote sustainable construction in France.
Future and prospects for reflective paints
Reflective paints are evolving rapidly. They incorporate sustainable, bio-based formulations. These innovative products meet the growing demand for environmentally-friendly materials.
The application of reflective paint reduces heat absorption in buildings. As a result, air-conditioning consumption can be reduced by up to 20%.
Technologies such as algicool roofs are also emerging. These solutions improve thermal comfort and extend the life of structures. Cities are adopting these paints to combat the heat island effect.
Financial incentives to encourage their adoption are multiplying. These measures help combat climate change while promoting resilient urbanization.
Biosourced, sustainable and self-cleaning paints
Innovation in the paint sector is progressing rapidly. Start-ups are working on sustainable, bio-based paints. These formulas use renewable raw materials to reduce their environmental impact.
They provide an effective heat shield. What's more, some of these paints have self-cleaning properties. This reduces the need for regular maintenance, while preserving surface aesthetics.
R&D initiatives are also improving product performance. For example, companies are developing fluorescent paints that enhance visibility while remaining environmentally friendly.
They help reduce the amount of heat absorbed by roofs and facades. These innovations are shaping a future in which urban planning becomes more sustainable and resilient.
Integration in composite materials or roofing membranes
The new reflective paints integrate perfectly into composite materials. These integrated coatings offer innovative solutions for roofing membranes.
They add heat protection features while preserving the aesthetics of buildings. Multifunctional membranes become a major asset for energy performance.
These products, formulated with reflective pigments, maximize albedo. This reduces the heat absorbed by roofs and facades. Brands are developing reflective aerosols and fluorescent paints adapted to the new standards.
This progress helps combat the urban heat island effect.
Cool Roof and resilient urban planning: towards more liveable cities
Mediterranean cities must adapt to climate change. Resilient urban planning plays a key role in this transition. Initiatives such as the Cool Roof improve quality of life by reducing urban temperatures.
Demonstration projects have shown positive results after the application of reflective paints. These solutions, based on reflective pigments, lower temperatures inside buildings.
This also reduces air-conditioning consumption.
The use of fluorescent paint contributes to better thermal regulation. It also protects against UV rays and extends the lifespan of roofs. These measures promote a more pleasant urban environment.
They also make it possible to integrate these techniques into the strategy for reducing urban heat islands. In this way, cities can become more liveable and sustainable places for their inhabitants.
Conclusion
Choosing reflective paint helps optimize your building's energy performance. It reduces interior temperatures and cuts air-conditioning costs.
This solution is easy to apply to roofs and facades. It is particularly suitable for urban areas suffering from excessive heat. Consider using it to extend the life of your materials and save money at the same time.
FAQ
1. What is reflective paint specially formulated for roofs and facades?
Reflective paint is a product specially formulated to reduce heat on roofs and facades. It is often used as an anti-heat and energy-saving solution.
2. How does thermo-reflective paint work?
Thermo-reflective paint works by reflecting sunlight, helping to keep roofs and facades cooler and save energy.
3. Is reflective paint available in aerosol cans?
Yes, reflective paint is often available in aerosol cans for quick and easy application.
4. Is reflective paint free of harmful substances?
Most reflective paints are formulated to be free from harmful substances, but it's always best to check the product label before purchase.
To find out more :
- How can paint combat heat?
- Painting roofs white: a solution to keep the heat out
- Anti-UV paint on PVC to reduce heat in buildings
- Cool roof: explanations and benefits
- What paint to use on polycarbonate and how to apply it?